Our Story

Mr. Roger Gore, the C.E.O. and founder of GNatural products is a luxury brand mogul powerhouse and a Life-Time Achievement Award Winner in the field of beauty. Gore has created award winning brands like GNatural © and GNatural Alisar Vodka and Ruben A. Hill brands which both have won triple gold and gold medals in the World Largest Spirits Competition called the MLSA. Gore became the first African American Natural Beauty Products manufacturer to own its own spirits brand sold in big box stores and online. Mr. Gore’s success building high end brands in the natural beauty business now translated into the world of handmade spirits. In 2020 Gore set out to make a high end premium Whiskey that was extremely smooth with no bite going down but delivering a full bodied flavor. So from the rich history of Tye River Va birth a 4th generation aged whiskey called Ruben A. Hill. Ruben A. Hill is a small batch whiskey. On the nose it’s an enticing mix vanilla,luscious caramel and infused with cherrywood chips. It’s a smooth full well rounded taste to enjoy time and time again.